The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
Distribution costs conundrum: the misalignment of interest between owners and operators
These two, distinct industry stakeholders have opposite interests due to the different ways they perceive and account for distribution channel costs.
Why independent hoteliers should take note of hotel chains’ direct bookings drive
Independents need to start to learn from the chains, who are starting to take the OTA’s head on, as well as introduce common sense practices to increase their direct bookings.
IHG study claims Brits could save £20 million a year on hotel stays across Europe by booking direct
Nearly 80% of Brits falsely believe that price comparison sites offer the best rates and a further three quarters believe all available rates are shown.
5 tips for increasing your hotel’s conversion rate
Your guests are on the Internet, but what will they think of your hotel’s website? Here are simple but effective tips to make sure you convert them when they digitally arrive.
OTAs and the billboard effect
Hoteliers shouldn’t rely too heavily on OTAs, even though there are still benefits to be reaped from the correlation between visibility on an OTA site and uplift in direct bookings.
Ways to get your guests to book direct
Developing a successful marketing strategy requires establishing enough value for the consumer to book through your hotel directly. Here are a few effective ways to get your new and returning guests constantly connected through your hotel’s story.
