Hotel examples and best practices to inspire your direct channel strategy for the end-of-year festivities.
How to stay true to your hotel’s brand image
Tailor the design of your messages to seamlessly fit the look and feel of your hotel website.
Fighting the slump: How to increase bookings during slower months
If you want to protect your hotel from losing money during these slower periods, it’s best to be proactive and use a mix of tried-and-true tactics and creative marketing methods to smooth out seasonal swings.
Cendyn to power TIME Hotels’ CRM & guest loyalty programs
Cendyn’s eInsight CRM and eLoyalty Premium solutions to drive guest loyalty and provide personalized one-to-one communications for UAE-headquartered hospitality company
This Black Friday, be urgent and very special
When executed properly, Black Friday can be your hotel’s most successful campaign of the year.
SEM vs metasearch marketing: 10 strategies for hoteliers to try
Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
What is the experience economy?
You may have heard the term “experience economy” before, but what does it actually mean?
How to be successful on Instagram as a restaurant owner
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Hotelier’s quick guide to Expedia’s Search and Sort Factors update
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
