Local populations in tourist areas play a key role in shaping visitors’ environment and in turn the emotional experiences of visitors. However, this is a two-way relationship that also depends on locals’ own disposition towards tourists.
European travellers opt for early summer trips to beat crowds and rising travel costs
About 72% of Europeans intend to travel between April and September this year. Leisure remains the primary reason for travel (69%), though the drop of 7% over 2022 suggests a potential slowdown in post-pandemic ‘revenge’ travel. Business travel, in contrast, has recorded a 3% annual increase, now accounting for 8% of all intended trips.
