Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
Cendyn debuts flagship loyalty solution for hotels at HITEC 2017
Cendyn is proud to announce the international debut of the companyÕs flagship enhanced loyalty solution, eLoyalty.
TripAdvisor ranking improvement seen with CendynÕs Guestfolio Review Collection clients
Recent findings from TripAdvisor and Guestfolio, part of Cendyn Hospitality Cloud, have shed light on the success of TripAdvisor Review Collection Partnerships for hoteliers. Using this technology, TripAdvisor identified that 74 per centÊof hotels using Guestfolio maintained or improved their TripAdvisor ranking position since starting Review Collection.
Ritz-Carlton selects Resco’s Central Reservation System
Resco (Rescompany) Systems is pleased to announce that an agreement has been signed with The Ritz-Carlton Yacht Collection for implementation of Resco’s Central Reservations Solution.
Revenue management: Using data integration
As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data from the various systems and resources is an important first step.
OTAs are marketing directly to your guests – and why you should too
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
Take a holistic view of OTA commissions: Revinate industry insights
OTA’s are not going away, so Revinate challenges hoteliers to think about the true cost of guest acquisition.
Why you should add WhatsApp to your hotel engagement strategy
With more than one billion users, WhatsApp is becoming an ever more powerful way to communicate directly with your guests.
Resolving the conflict between revenue management and CRM
Both revenue management and customer relationship management have an influence on profit maximization, but work in different ways with different objectives.
Guestfolio builds new platform uniquely for hotel marketers
The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey.
