The marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data, so here are 13 CRM top tips and best practices for Marketing Managers.
Sabre teams up with Cendyn to enhance the SynXis platform with advanced CRM capabilities
Sabre Corporation the leading technology provider to the global travel industry, today announced an enhanced technology agreement with Cendyn, the best-in-class customer relationship management (CRM) solutions provider. @cendyn
CRM success is built on partnerships
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
Cendyn debuts flagship loyalty solution for hotels at HITEC 2017
Cendyn is proud to announce the international debut of the companyÕs flagship enhanced loyalty solution, eLoyalty.
TripAdvisor ranking improvement seen with CendynÕs Guestfolio Review Collection clients
Recent findings from TripAdvisor and Guestfolio, part of Cendyn Hospitality Cloud, have shed light on the success of TripAdvisor Review Collection Partnerships for hoteliers. Using this technology, TripAdvisor identified that 74 per centÊof hotels using Guestfolio maintained or improved their TripAdvisor ranking position since starting Review Collection.
Ritz-Carlton selects Resco’s Central Reservation System
Resco (Rescompany) Systems is pleased to announce that an agreement has been signed with The Ritz-Carlton Yacht Collection for implementation of Resco’s Central Reservations Solution.
Revenue management: Using data integration
As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data from the various systems and resources is an important first step.
OTAs are marketing directly to your guests – and why you should too
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
Take a holistic view of OTA commissions: Revinate industry insights
OTA’s are not going away, so Revinate challenges hoteliers to think about the true cost of guest acquisition.
Why you should add WhatsApp to your hotel engagement strategy
With more than one billion users, WhatsApp is becoming an ever more powerful way to communicate directly with your guests.
