Drive direct bookings with smarter guest engagement
In today’s hospitality landscape, the most valuable marketing channel is the one you own. Owned media—your email lists, CRM data,…
6 steps to create an effective CRM strategy that actually drives results
Are you looking for a hotel CRM? Do you already have one but don’t know how to use it?
One of the biggest problems when buying a new tool for your hotel tech stack is believing that it will be a magical solution. In reality, there is always a need for a strategy to articulate how the tool will drive results.
Ways to create a successful CRM strategy
To improve your CRM strategy and retain your prime customers, you must ultimately be able to monitor every action taken by a customer, no matter how insignificant it may seem. Here are the 3 most useful tips to create a successful CRM strategy for your hotel business.
