40% of Europeans are worried about increasing travel costs in light of the ongoing cost-of-living crisis. Nonetheless, the appetite for travel among Europeans is growing with 70% planning a trip in the next six months. This represents a 4% increase in just one year. Over half (52%) intend to travel at least twice evidencing pent-up demand for vacationing.
Staff shortages and cost of living looms for European tourism
Sudden surge in consumer demand coupled with staff shortages pose serious challenges for the sector going into the summer months.
