Brands with a long-established heritage remained dominant in the minds of guests despite the disruption of the pandemic.
Overall, travel sentiment remains resilient in the face of ongoing challenges.
A recent YouGov survey found that travellers’ attitudes have changed following two years of pandemic and lockdowns.
According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022.
Since tourism’s rebound, how have people traveled differently, how will they travel differently?
Research reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.