Being noticed is not enough anymore – hoteliers need to create additional value that will draw the attention of the guests, but also, above all, establish loyalty.
To franchise or not – four key criteria to examine
An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.
Hilton awards $320,000 to properties creating solutions to local social and environmental obstacles
The 2016 Travel with Purpose Action Grants are awarded to Hilton properties and corporate offices that submit the most creative ideas to drive value for their hotels and strengthen the local communities where they operate.
A four-pronged approach to property resuscitation
For underperforming properties, you may need to swoop in with the defibrillators to make swift changes to bring the hotel up to speed and then readjust according to the specific conditions of the locale.