It’s not about how much money comes in but how much we keep. To move away from solely focusing on total revenue and prioritizing profitability requires careful analysis, strategic decision-making and aligning efforts across your team.
A commercial team generates more profits than functions in silos
Hotels must put a lot of work into attracting more guests and selling more to each guest, so every hotel needs a knowledgeable and skilled commercial team with distinct roles in marketing, sales, and revenue. Here’s a look at what these roles contribute to each step in the guest funnel.
