New GBTA research brings together industry and external stakeholder insights to benchmark perceptions, priorities, and actionable opportunities for more sustainable business travel.
While leisure travel is expected to return to pre-pandemic levels this year, business travel – the hotel industry’s largest source of revenue and will take significantly longer to recover.
U.S. Travel Association Quarterly Business Travel Tracker also revealed that top reason for travel uncertainty was that meetings and events are not occurring.
An analysis conducted by the San Diego State University found that in-person meetings have undeniable advantages over virtual options.
Nearly two-thirds of business travelers say increased virtual work negatively impacts workplace productivity and culture.
The turbulent past 18 months have been an unprecedented time for hotels, prompting key changes in the sector, many of which are long-term, if not permanent. In order to survive, businesses must embrace change across their entire operation and do so quickly.
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