Here’s a look at how Aloft Hotels creates interactive mobile experiences that appeal to music- and tech-savvy travelers.
Fostering authenticity is the key to hotel success
Guests today want and need more than a roof over their heads; they need their trips to be memorable in a way that surpasses tourism of the past.
Hilton overtakes Marriott in portfolio value
Hilton has extended its lead as the world’s most valuable hotel brand while the total value of its brand portfolio within the Brand Finance Hotels 50 ranking has overtaken Marriott’s, according to the latest report by Brand Finance, an independent brand valuation consultancy.
How much should you spend on your brand and when should you spend it?
There is value in creating a well-thought-out brand early on for your business and spending an affordable amount you’re comfortable with in rolling it out. Changing branding a few years into trading is a nightmare and having to re-establish and shift customer awareness can cost you enormously.
How the hotel industry is cutting out the mid-tier
We are going to witness a depletion of hotels in mid-tiers with luxury properties thriving on emotional drivers and true branding while all others slowly shift towards a no-frills model.
5 points to remember about branding
A brand without marketing support is merely an interesting logo or creative diddle.
Rebranded Vienna House eyes international expansion
The umbrella brand “Vienna House” brings together four separate hotel lines, each with its own personality but all with the same shared values.
Continuous Branding new e-book distributed via eHotelier
Branding book written to inspire owners and managers to grow their hospitality brands and to help as many as possible to develop their skills and their careers.
