Centara Hotels & Resorts, Thailand’s leading hotel operator, is thrilled to announce that its flagship brand, Centara Grand, has been recognised as the strongest brand in Thailand by Brand Finance’s prestigious Thailand 50 2023 report. This esteemed ranking highlights Centara Grand’s exceptional performance in terms of brand equity, trust, and value over the past year.
Hilton overtakes Marriott in portfolio value
Hilton has extended its lead as the world’s most valuable hotel brand while the total value of its brand portfolio within the Brand Finance Hotels 50 ranking has overtaken Marriott’s, according to the latest report by Brand Finance, an independent brand valuation consultancy.
