Here are some ideas of how your leadership efforts can craft a brand that goes beyond just transactional to attract top talent and foster a culture of loyalty in the fiercely competitive hospitality market.
Six Senses Napa Valley will bring the brand’s trademark wellness and sustainability
Six Senses is taking its wellness and sustainability formula to a sanctuary in Napa County, an agricultural haven producing some of the world’s most sought-after wine. Named after the natural thermal Aetna Springs discovered in the 1870s, the original resort thrived until the 1970s as a natural spa destination, with Aetna Mineral Water also sold throughout the American West.
What hotels can learn from the tech industry about marketing
With hospitality facing an existential crisis due to such an industry-changing external shock, hoteliers could do worse than look to startups for lessons in adaptation.
Nils-Arne Schroeder named VP APAC at Hilton
Based in Singapore, Schroeder will oversee all people, performance and product initiatives at a brand level.
Mapping a hotel brand worth experiencing
Visualizing your brand’s tangible touchpoints ensures consumers leave not just understanding who you are but having actually felt it.
Steps towards branding success for independent and boutique hotels
Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumerÕs attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didnÕt have this luxury, donÕt worry. ItÕs never too late to improve your propertyÕs branding.
2016 in Review: Brands, Millenials and Reviews
View the best and most informative eHotelier articles from the year of 2016 on Brands, Millenials and Reviews
Hard Rock International unites brand with global rights reacquisition
Hard Rock International has completed reacquisition of its global Hotel & Casino rights, uniting the brand under one controlling ownership for the first time in more than three decades.
Louvre repositions Golden Tulip as 4-star chain for business travelers
Golden Tulip intends to put a “playful” spirit at the heart of the brand’s repositioning.
Trump Hotels to launch new brand
With a name yet to be announced, the brand will target travelers who want to connect with others in energized social spaces.