Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
Will opaque bookings be your best friend in low-season?
Real opaque promotion models allow hoteliers to skim off additional non-refundable volume at lower prices without cannibalizing their public rates.
5 clever ways to reduce abandoned bookings at your hotel
The sobering reality is that when it comes to travel sites, the majority of visitors abandon their booking, at least in the first instance.
How to beat the OTAs at their own game
Do you feel like you are up against a global army of OTA specialists? Here are some solutions to you help take charge of your distribution channels.
How small hotels can fight for bookings
Here’s a look at some of the best tools small hotels can employ in the tussle for bookings, as well as general concepts that can help make them stand out in the process.
5 ways technology is changing consumer expectations in hospitality
Here are some of the key ways technology is altering the way hotel guests think and what hoteliers can do not only meet these expectations, but outpace their competitors.
What is the purpose of your website?
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê
Time for hotels to get innovative if they want guests to “stop clicking around”
As Online Travel Agencies expand their reach and increase commissions, hotel companies are devising new strategies in order to regain control of their own inventory.
Is commission still valid in the process of online booking?
It is not easy to fight the existing system, but it is not impossible.
The four booking behaviours driving travellers
A new TripAdvisor and Ipsos study reveals four travel booking patterns and six common traveller personas.
