Now customers can book a room at participating Starwood properties through TripAdvisor’s booking platform.
How consumers move between online travel sites on their purchase path
The options continue to grow for consumers looking to book trips online, making gaining their attention and influencing their decisions further up the marketing funnel more competitive.
Psychology and hotel marketing
Once you learn how to speak to the emotions of your audience and use your online resources to showcase the benefits of staying at your hotel, travelers will engage with your brand more.
Survey explores the similarities and differences of men and women travellers
ZUJI polled 485 Singapore-based travellers on their preferences when they travel abroad and have reveaied some interesting findings.
Europe: 50% of all hotel bookings come from online channels
eRevMax shares insights on online travel penetration, rise of mobile, advance booking habits and traveller’s use of multiple devices that are shaping the European travel industry.
Hotel deals depend on when and where you go
Agoda study shows that for many global cities, price variations in hotel room rates from month to month can be significant.
Google announces more changes to Hotel Ads on Google
Changes include expansion of Google Hotel Ads Commission Program and Book on Google, as well addition of more hotel amenity information within Google search.
chameleon by b4checkin offers front-end design customisation
The innovative hotel booking platform is adaptive to its environment, offering hoteliers design options, rather than being stuck with any vendors’ singular booking engine design.
Marriott and TripAdvisor expand instant booking partnership
Travelers shopping on TripAdvisor will be able to make a booking at any of Marriott hotels around the world without leaving the TripAdvisor site experience, however all customer support inquiries will be handled by Marriott representatives.
Hotel retailing and the modern traveler
New Sabre report explores tech innovations within the retail, tech, media and travel industries and offers practical recommendations to help hotels apply these practices to a successful retailing strategy.
