Bleisure is still a relatively nascent trend in the hotel sector, but given how much it is growing, it is wonderful news for hotels that are interested in appealing to this group.
By embracing the hybrid travel trend, you also help to better frame your hotel as the business destination of choice because you are helping give your corporate guests a further reason to visit.
Airbnb shares data on top destinations and travel habits resulting from the rise in mixing business and leisure travel.
The first Zoku property will open in Amsterdam’s city centre, featuring 133 Zoku Lofts, and over 500 m2 of social space for its guests.
By Feature Writer Frederic Gonzalo: What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing trend in the travel industry, as the blurring of personal and professional lives of travelers increases on a global level.