Making your hotel the best choice for corporate meetings starts with attracting business travelers. To do this, keep in mind the changing ways of work and the emergence of the new breed of travelers, bleisure. Configure your hotel to accommodate these two trends.
Ground transportation, sustainability, bleisure travel, and meal options are just a few of the considerations, according to a new study from Uber for Business and GBTA.
Survey spotlights increased travel demand, reaffirms need to unplug, recharge and reconnect.
By embracing hybrid travellers and making tweaks to already existing processes, you can increase direct bookings, drive revenue through extended stays and ancillary spend, and create the one-of-a-kind experiences that bring those guests back for future visits and transform them into loyal advocates for your brand.
Bleisure is still a relatively nascent trend in the hotel sector, but given how much it is growing, it is wonderful news for hotels that are interested in appealing to this group.
By embracing the hybrid travel trend, you also help to better frame your hotel as the business destination of choice because you are helping give your corporate guests a further reason to visit.