The Paradox of the Past: Lessons for Hoteliers

Although it seems to make sense to compare your hotel’s present performance with its past, the conclusions will be misleading and inaccurate. When it comes to analyzing your hotel’s performance, one of the most important things to look at is the current direct channel results – not just your own, but also of competitors in your local proximity.

The Paradox of the Past

10 direct channel KPIs every hotelier needs to know

Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.

direct channel KPIs
Join over 60,000 industry leaders.

Never miss a trend.