Global News

Hilton and American Express to donate 1 million rooms

Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

Hilton and American Express to donate 1 million rooms
Insights

Attitudes are changing about luxury travel

In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per centÊof respondents said they would rather spend money on experiences than things. Further, 88 per centÊsaid travel is the number one dream on their lifeÕs bucket list, ranking higher than family or wealth.Ê

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