The way the industry accounts for distribution costs from OTAs vs. direct online channels has led hoteliers to ever deeper self-inflicted OTA wounds. Here are three ways hospitality can start to heal.
OTA ‘monitoring’ tactics present an opportunity for hotels
If travelers believe OTAs are using their own personal data against them to actively drive up prices, and they’re more likely to see the benefits of booking directly with a hotel.
Hotels promoting direct bookings: It’s about time!
If nobody is aware that best deals can be found by booking direct or through a rewards program, then how can we expect customers to flock to our websites?
How review sites protect against fake hotel customer reviews
Review sites are actively working to prevent fake reviews and have processes in place to protect businesses against them.
SIERRA – ECHO – CHARLIE…calling for backup
Here’s what you should consider when communicating with your on-site security.
Necessary steps in cyber security
Cyber security is a topic that cannot be brushed aside, because if your hotel suffers a data breach, you are then liable for a long series of investigations, notifications and restitutions that can run into the millions of dollars, not including the impact to your brand image.
Go green – it’s the only long-term option for your hotel business
While power has long been a major issue for properties, there are a number of other areas in a hotel where a higher level of green efficiency is critical.
The future of Revenue Management leadership: What should you know?
While the hospitality industry has an ongoing need for managers at all levels, the need is even greater for revenue managers who possess the long-term mindset, capabilities and operational understanding.
High proportion of online hotel reviews suspicious
Around 20 percent of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.
The 10 best types of hotel blogs
Whether you’re looking for inspiration for your next post or for new formats to shake up your hotel blog, here are 10 types of posts that help increase web traffic.
