The Luxury Hotel Brand Elegant Hotel Collection has signed an agreement with Discover the World (DTW), a leader in global outsource sales and marketing, through its affiliation with HotelREZ, one of the world’s leading, highly awarded, and fastest growing hotel representation companies.
The partnership will focus on extending sales and marketing opportunities for the Elegant Hotel Collection and the leisure arm of HotelREZ – Best Loved Hotels, a collection of 2,500 independent hotels, apartments, hotel groups and private label clients beginning in the US market.
As part of the enhanced sales representation, via DTW, Elegant Hotel Collection properties and HotelREZ customers will benefit from improved brand recognition, trade sales outreach, targeting corporate, high-end leisure, MICE and group segments. Further benefits include a greater volume of RFPs from corporate and MICE markets, trade show attendance, events, roadshows; tailored personalised sales blitzes, and digital sales activity including featuring on DTW’s Agent World portal with webinar outreach.
Elegant Hotel Collection members have access to an exclusive a la carte menu of opportunities enabling them to reach every global market, in addition to Elegant’s own core brand marketing campaigns, and HotelREZ worldwide, best in class representation and distribution technology.
Tracy Mance, Senior Director, Global Sales of DTW, said: “We are delighted to welcome The Elegant Hotel Collection powered by HotelREZ into the Discover the World portfolio. By harnessing our trade and brand marketing network, alongside HotelREZ, hotels are offered an unparalleled global footprint. This strategic approach aims to drive incremental business across luxury leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), groups, and corporate RFPs (Request for Proposals). With a focus on high on-property spend – ensuring optimal returns while maintaining the right cost of sale.”
Mark Lewis, CEO and Founder of HotelREZ, said: “Our partnership with Elegant Hotel Collection has allowed us to tap into DTW wealth of resources and benefits, providing greater opportunities for our hotels to drive sales. We are constantly seeking ways to improve hotels revenue streams through innovative solutions. Partnering with DTW presents us with the most efficient and – we believe – quality driven approach of growing our business globally. We look forward to connecting more hotels with even more bookers, and helping our hotel partners further enhance their revenues and profitability.”
HotelREZ is continuing to invest in its expansion following 20% portfolio growth in 2023 as it entered new markets including Australia, South Africa and UAE – making it the 15th largest hotel company worldwide.
