IDeaS, a SAS company and global provider of hospitality revenue management software and services, today announced IDILIQ Hotels & Resorts has selected IDeaS G3 RMS to automate revenue management and optimize its pricing strategies across its portfolio of Spanish luxury resorts.
IDILIQ Group — pioneers of the resort-based concept — designs, develops and manages residences in the most sought-after holiday destinations in Europe and the U.S. The Spanish division of IDILIQ operates five luxury resorts across the country, with a total of 900 rooms.
Previously, IDILIQ relied on manual revenue management using generic spreadsheet software. The implementation of IDeaS G3 RMS across its Spanish portfolio introduces a sophisticated solution that empowers a more connected, actionable strategy across their organization’s commercial team through a seamless integration with their properties’ Central Reservation System (CRS).
Benefits experienced by IDILIQ since implementing IDeaS G3 RMS include:
- Strategic Efficiency: The requirement for manual data entry to gain valuable insights and guide data-driven pricing strategies has been removed.
- Intelligent Rate Management: IDeaS G3 RMS continuously analyzes external market and property data to optimize room type and class pricing for maximum profitability.
- Data-Driven Decision Making: The ‘What-If’ analysis tool allows IDILIQ to visualize potential outcomes to ensure the team makes the most profitable changes.
- Smarter Discounting: Establishes automatic discounting rules, freeing up staff to focus on strategic initiatives that enhance the guest experience
IDILIQ’s new level of forecasting and pricing distribution power provides valuable insight into revenue strategies, while avoiding manual data entry errors. Rate shopping and analytics, continuous room pricing and optimization, and What-If analysis all save the team time while optimizing room type and room class bookings.
IDILIQ will also be able to take advantage of Additional Priceable Product functionalities within the G3 solution, which give managers the power to program criteria for rules-based automatic discounting.
Alex Cibelli, head of commercial at IDILIQ Hotels & Resorts said: “Automating our revenue management systems has been a game-changer. As soon as the solution was set up, we were able to leave it to do its job without constantly adjusting it, making it easy to adopt. The Group Evaluation Tool module has been extremely useful to our teams in Spain and has given operators crucial insights into how to optimize the acceptance and pricing of group bookings.
“Many solutions on the market provide rate shopping and analytics, but G3 RMS ability to ‘understand’ the consequences and automatically reflect the change in demand on suggested room rates matched the level of automation we were looking for. The opportunity to set discounting parameters in the system so that we can set room prices without diluting revenue has been another important time-saving benefit for our teams.”
With the head office in the UK and offices in Spain, IDLIQ required a solution that works across a centralized team, while also giving access to the sub-regional offices. Using IDeaS GM3 gives general managers oversight of the revenue management process without continual interaction with the RM team.
Michael McCartan, area vice president, EMEA, IDeaS, said: “We’re delighted to welcome IDILIQ to IDeaS. Great revenue management not only ensures the commercial success of a hotel but improves the guest journey, which is extremely important to IDILIQ. We’re looking forward to supporting their growth in a meaningful way.
“IDILIQ Hotels is not only focused on operational excellence but also deeply committed to giving back to the community. I would like to invite our partner hotels to please visit their Kind Holidays initiative to find out how they too can gift accommodation in their properties to some of the most challenged families. By tightening operations and optimizing revenue, the company is able to engage in numerous charitable activities aligning its business success with positive social impact. This commitment enhances the brand’s reputation and fosters a sense of community among its stakeholders.”
