Sabre Appoints New Leaders to Propel its Hotel Distribution Expansion

Chinmai Sharma
Images by Sabre

Sabre Corporation, a leading technology provider to the global travel industry, today announced key leadership appointments to advance its hotel growth expansion strategy.

As previously mentioned, Sabre believes it can be the premier business-to-business (B2B) lodging platform in the Global Distribution System marketplace by enabling efficient global travel through relevant content, technology and services.

“Investment in our hotel B2B distribution to improve our hotel offering and increase our attach rates for our agency partners is one of our key growth initiatives,” said Chinmai Sharma, Global Head – Lodging, Ground & Sea for Sabre Travel Solutions. “Having the right leaders in place is critical to moving our growth strategy forward as it allows us to grow all aspects of our business.”

Sabre Travel Solutions has recently appointed senior travel executives to lead the supply, demand and product teams for their Lodging, Ground & Sea (LGS) vertical.

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Nathan Brooks has been appointed the new Vice President of Global Supply for LGSJoining Brooks as the Head of Supply for the Americas is Steve Peterman.

Bradford Jones has joined LGS as Head of Global Agency Demand. Brad and his team will work closely with Sabre’s agency commercial team and agency accounts to understand their needs and drive higher adoption and attach rates for LGS products and services.

Craig Barnby was recently appointed as Vice President of Product for LGS. His extensive experience in hotel distribution and leadership will help advance Sabre’s product roadmap and ensure readiness in a dynamic marketplace.

“This is an exciting time to be at Sabre, as we are investing in intelligent products like Lodging AI, forging key strategic partnerships, and focusing on significant opportunities globally to enhance Sabre’s market presence and revenue in the hotel distribution space,” added Sharma.

Tags: Hotel Distribution Expansion, New Leaders, Sabre



Sabre Corporation is a leading software and technology company that powers the global travel industry.

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