Rubin’s return marks new chapter for HotelREZ

Sharon Rubin
Images by HotelREZ

HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has announced Sharon Rubin’s return after a five-year break. Rubin has been appointed to the new role of Vice President of Product Development.

A passionate strategist with over 20 years’ experience in digital transformation for SMEs and global businesses, Rubin was previously Executive Director eCommerce and Global Marketing for HotelREZ from 2009 to 2018 in Hong Kong. Over the past five years, Rubin focused on her family. An experienced commercial manager, Rubin previously worked for companies such as Pegasus Solutions, ASP Events, and Reed Exhibitions.

“The opportunity to once-again contribute to this dynamic and forward-thinking organisation was too tempting,” said Rubin. “I’m excited to be

Olav Scheutz
Images by HotelREZ

back in the thick of the action, helping shape HotelREZ’s products and services, and working with the team who are equally enthused about the future of hotel technology and helping our clients achieve their business goals.”

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Rubin’s appointment is complemented by two further new senior recruits, Kenan Davies and Olav Schuetz, to report into Deborah McGee, VP Business Development to further expand HotelREZ’s presence in Europe.

Davies, who takes the position Business Development Director UK Market, brings a range of hospitality sales experience to HotelREZ, most recently as a Hospitality Commercial Strategy and Sales Consultant with Blue Horizon Hospitality, and Director of Sales UK at Tripleseat. He has also worked as Area Director of Sales (Business Transient Global) for YOTEL, and held on-property roles at midscale luxury hotels and country clubs including Great Fosters and

Kenan Davies
Images by HotelREZ

Wentworth Club.

Schuetz joins at Business Development Director DACH Market, where he was previously Country Manager (DACH) for Triptease, and has almost 30 years’ experience working in hotels as a General Manager for independent hotel Gorse Hill and Accor in Surrey, UK, after building his career in Food and Beverage, and Front Office for large hotel groups including Marriott, InterContinental, HIlton and Kempinski in the UK and Germany.

“Sharon has long embodied how we care about our clients and our desire to continually improve their business,” said Mark Lewis, CEO, HotelREZ Hotels & Resorts. “Welcoming her back was an easy choice, and I’m delighted she’s being joined by Kenan and Olav to round out what promises to be an incredibly dynamic team as we approach our 20th anniversary.”

Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, HotelREZ Hotels & Resorts is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide. Discover more at

Tags: HotelREZ, Sharon Rubin, Vice President



HotelREZ Hotels & Resorts is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide. Established in 2004, HotelREZ supports more than 2,800 independent hotels, apartments, and hotel groups in over 100 countries.

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