Rotana selects dailypoint guest data management

Rotana dailypointRotana, one of the leading hotel management companies in the region with over 100 properties across the Middle East, Africa, Eastern Europe and Türkiye, has selected dailypointTM as a full-service solution partner for their customer relationship- and guest data management. All Rotana properties across all brands will use dailypoint´s Hospitality Technology solutions in the future.

The technical set-up is already underway to have the dailypointTM Data Laundry, Campaign & Booking Manager, Website Connect and of course the Profile Engine up and running for all properties to provide individual communication and services to demanding guests from all over the world. Integrations with the PMS, POS, Mobile App, and other hospitality technology solutions are key to providing excellent service and an individual experience.

“We are pleased to have found a professional and experienced partner who can provide a wide range of CRM and guest data applications that integrate with our existing IT infrastructure”, states Dominic Carr, Corporate Vice President Quality & Customer Service Excellence. dailypoint´s  loyalty solution will be part of the tech-set for Rotana Rewards Classic, Select and Exclusive Programmes. “The decisive factor for selecting dailypointTM was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner systems”, adds Carr.

“Rotana has set itself the goal of playing a pioneering role in the digitalization of the industry and we are proud to play a major part in this development. Rotana wants to offer a holistic central approach to guest profile and dailypointTM  is here to support with a wide range of processes,” says Dr. Michael Toedt, founder and CEO of dailypoint™.

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First published on dailypoint

Tags: dailypoint, Data management, Rotana Hotel Management



dailypoint™ is the leading Data Management and CRM platform for demanding individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or WiFi and automatically creates a central and consolidated guest profile.

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