One of the most notorious barriers to hotel technology innovation has been tackled head-on by the global hotel industry’s leading cloud platform, SiteMinder, with the launch of SiteMinder Exchange, a powerfully-simple solution that solves the connectivity problem for hotel property management systems (PMSs) and hotel applications everywhere.
Enabling a seamless transfer of hotel data between PMSs and applications, SiteMinder Exchange provides much-needed relief for creators of hotel technology who have long considered connectivity to be the single-most crippling challenge for the industry to date.
“Arguably more than any other, SiteMinder has grown to understand how costly and time-consuming it can be to build integrations. We know PMSs and applications want to go back to focusing on their core products, not connections, but while we’ve seen fantastic efforts in the industry to standardize messaging, we’ve failed to see practical solutions that ease the burden for those providers whose days remain consumed building point-to-point connections to each other,” says SiteMinder’s managing director and founder, Mike Ford.
“SiteMinder Exchange is about enabling those players to effortlessly integrate and to build only once to access a multitude of partner systems. By breaking down these integration barriers, we are all one step closer to achieving our shared vision, which is helping hoteliers to access the integrated setup and rich guest insights they need to make their hotel business successful.”
Running in parallel with the Software-as-a-Service (SaaS) business model that saw SiteMinder disrupt the market in 2006, SiteMinder Exchange is founded on a paradigm of Data-as-a-Service (DaaS) – or, data on demand. Hotel applications pay no upfront cost to be integrated; instead, they subscribe to a low monthly fee for each hotel property that chooses to have that application connected to their PMS. The solution is free for PMSs and hotels.
Hospitality marketing cloud leader Cendyn is among SiteMinder Exchange’s early adopters. Speaking on the benefits for hotel users of Cendyn’s application, president and founder Charles Deyo says they come down to savings in cost and time, personalization and speed-to-market.
“SiteMinder Exchange has improved the timeframe to source, verify and import hotel data for CRM applications like ours. This, in turn, is allowing hoteliers to implement their CRM and marketing more quickly and accurately. Cendyn has a history of innovation and SiteMinder Exchange is a great partner to develop future solutions that don’t exist yet.”
