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Cogwheel Marketing & Analytics
Marketing Agency
Cogwheel Marketing & Analytics

We identify the gaps where brand marketing stops and hotel marketing begins.

About Cogwheel Marketing & Analytics:

Cogwheel Marketing™️ is a digital marketing agency specializing in branded and soft branded hotels, leveraging each brand’s capabilities and coupling that with supplemental strategies to maximize total online presence through digital marketing and advertising. The process starts with identifying gaps in a hotel’s online presence, aligning hotel and revenue goals, and then developing a strategy with tactics to close those gaps. Their reporting and business intelligence tool, Cogwheel Analytics™️, aggregates data across the customer booking journey to identify trends and benchmark marketing data across hundreds of hotels.

BEST FOR:

- Marriott Hotels
- Hyatt Hotels
- IHG Hotels
- Hilton Hotels
- Above Property Marketing Teams
- Commercial Strategy Teams

Contact Details:

Company: Cogwheel Marketing & Analytics

Location: Grand Junction, CO

Founded: 2018

Website: https://cogwheelmarketing.com/

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FEATURES

  • Full Service Marketing Agency
  • Cogwheel Analytics

DEPLOYMENT

Desktop

SUPPORT

Email, Phone

TRAINING

In Person, Live Online, Webinars, Documentation, Videos

ARTICLES

Cogwheel Marketing & Analytics

Leveraging share of voice to maximize direct bookings

Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors.
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Cogwheel Marketing & Analytics

Beating the OTAs: A Case Study in Direct Booking Strategy

Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. 
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Cogwheel Marketing & Analytics

SEO Success Story: Transforming a Hotel’s Online Presence

An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing to revitalize its online presence. Facing limited visibility in organic search, we undertook a comprehensive SEO...
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Cogwheel Marketing & Analytics

Guide to Efficient Paid Search Campaigns for New Hotels

For a new hotel opening, increasing awareness and driving traffic to the property’s website is critical.
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AUTHORS

Stephanie Smith
Ira Vouk

Stephanie Smith

CEO

VIDEOS

HOTELS Magazine Video Series: In Discussion with Stephanie Smith, CEO, Cogwheel Marketing

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