Choice Hotels International, Inc. continues to expand its upscale footprint with the opening of six new properties across its Cambria Hotels and Ascend Collection brands. The new hotels further strengthen the company’s upscale portfolio, led by Cambria Hotels, the brand designed for modern travelers seeking elevated accommodations in sought-after destinations, and Ascend Collection, the industry’s first and largest soft brand, which celebrated its 500th hotel opening earlier this year and is known for connecting guests with one-of-a-kind hotels that reflect the individuality, culture and character of their local communities.
The latest additions include two Cambria Hotels and four Ascend Collection properties:
- Cambria Hotel Colorado Springs – Air Force Academy, Colorado
- Cambria Hotel Jacksonville, Florida
- Caretta Landing Sarasota, an Ascend Collection Hotel, Florida
- Coral Pointe Sarasota, an Ascend Collection Hotel, Florida
- Sun Lodge, an Ascend Collection Hotel, Peru, Vermont
- Fairway Inn and Suites, an Ascend Collection Hotel, Mishicot, Wisconsin
Designed to meet the evolving needs of today’s travelers, Choice Hotels’ upscale brands deliver unique experiences in destinations spanning vibrant city centers, coastal retreats, mountain resorts, and outdoor recreation hubs. The newest openings expand the company’s reach across a diverse mix of markets while offering guests distinctive stays rooted in local character and design.
Choice Hotels’ upscale portfolio today includes more than 300 hotels open across the United States and nearly 150 properties in the pipeline. Through brands including Cambria Hotels, Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals, the company continues to grow its upscale portfolio while providing guests with distinctive accommodations and owners with compelling development opportunities.
“We’re seeing strong interest from owners and developers who recognize the strength of our upscale platform and the growth potential of our brands,” said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. “As we continue expanding our upscale portfolio across the country, we’re focused on helping owners succeed while delivering experiences that resonate with today’s travelers by meeting their increasing demand for unique upscale accommodations.”
Cambria Hotel Colorado Springs – Air Force Academy
Located just five miles from the U.S. Air Force Academy, the hotel offers travelers a modern stay with convenient access to some of the region’s most iconic attractions and outdoor adventures. Guests can explore destinations including Garden of the Gods, the Manitou Incline, the U.S. Olympic & Paralympic Museum, and Ford Amphitheater before returning to enjoy the hotel’s rooftop bar and inviting shared spaces. The property features 97 design-forward guestrooms and suites, an on-site restaurant and rooftop bar, a 24-hour Grab & Go marketplace, and 286 square feet of meeting space, providing a comfortable and convenient home base for both leisure and business travelers.
Cambria Hotel Jacksonville
Reflecting the vibrant character of Northeast Florida, Cambria Hotel Jacksonville offers contemporary accommodations near many of the area’s leading attractions and business destinations, including St. Johns Town Center, Mayo Clinic, the University of North Florida, TPC Sawgrass, and EverBank Stadium. Thoughtfully designed guestrooms feature premium bedding and spa-inspired bathrooms, while guests can enjoy a locally inspired restaurant and bar, complimentary WiFi, a Grab & Go marketplace, rooftop event space, an outdoor pool, and a state-of-the-art fitness center.
Caretta Landing Sarasota and Coral Pointe Sarasota
Located along Florida’s Gulf Coast, Caretta Landing Sarasota and Coral Pointe Sarasota introduce two distinctive Ascend Collection experiences that share resort-style amenities while offering their own unique personalities and guest experiences.
Caretta Landing Sarasota is a retreat-style hotel designed around relaxation and wellness. Guests enjoy convenient access to Siesta Key Beach, The Ringling Museum, Mote Marine Laboratory & Aquarium, and the University Town Center district. The property features inviting gathering spaces, wellness-focused amenities, an outdoor heated pool, and flexible meeting space designed to support both productivity and relaxation.
Coral Pointe Sarasota draws inspiration from the area’s coastal lifestyle and provides convenient access to attractions including Siesta Key Beach, Sarasota Audubon Nature Center, Sarasota Art Museum, and Nathan Benderson Park. Guests can enjoy complimentary coffee, a boutique retail market, meeting space, and a fitness center.
Together, the properties offer a shared outdoor resort-style pool, complimentary hot breakfast, fitness center, and nearly 1,100 square feet of combined meeting space. Coral Pointe features 107 guestrooms and apartment-style suites, while Caretta Landing offers 86 guestrooms.
Fairway Inn and Suites
Located in Mishicot, Wisconsin, Fairway Inn and Suites, an Ascend Collection Hotel, offers guests a relaxed boutique experience centered around golf, recreation, and Midwestern hospitality. The property features 102 newly renovated guestrooms, nearly 19,000 square feet of meeting and event space, an indoor heated pool, hot tub, fitness center, and complimentary hot breakfast. Guests can dine at the on-site Greyfox Bar and Grill or take advantage of golf packages tied to the adjacent 45-hole golf course. Conveniently located near Point Beach State Forest as well as Green Bay and Two Rivers, the hotel offers travelers easy access to outdoor recreation, regional attractions, local festivals, shopping, and dining.
Sun Lodge
Nestled at the base of Bromley Mountain in Peru, Vermont, Sun Lodge, an Ascend Collection Hotel, offers travelers a four-season destination surrounded by the natural beauty and recreation opportunities of Southern Vermont. The property features 50 guestrooms, ski-in/ski-out access during winter months, a game room, outdoor fire pits, a sundeck, picnic area, meeting facilities, and nearly 800 square feet of flexible event space. Guests enjoy easy access to hiking, skiing, scenic drives, and local attractions including Hildene, Mount Equinox Skyline Drive, Stratton Mountain, and the Long Trail Trailhead, as well as nearby shopping destinations in Manchester.
Choice Hotels’ upscale brands participate in Choice Privileges®, the award-winning hotel rewards program, which recently launched an all-new rewards experience enabling members to earn more rewards more frequently, achieve Elite status faster, and access exclusive benefits designed to help get the most from every stay. Members can earn and redeem points for reward nights at Cambria hotels, as well as at more than 7,000 properties across a diverse portfolio of brands in 46 countries and territories.
