Australian international hotel company, TFE Hotels, is set to expand its Tasmanian footprint with the debut of its premium apartment-style hotel brand, Adina, in Hobart. This opening marks the first time the Apple Isle will welcome the homegrown hotel brand known for contemporary design, spacious living, and flexible apartment accommodation.
Inspired by the warm, organic beauty of a Tasmanian eucalypt forest, the new 48-key Adina Hobart blends natural timbers, neutral tones, and soft green and deep orange accents to create a calming, contemporary retreat that echoes the aesthetic cues of the lobby.
Set within the same mixed‑use development as the 142-key Vibe Hobart, this Adina hotel represents a significant evolution of the site at a time when Tasmania’s capital is experiencing the highest visitor numbers on record, with 1.36 million visitors* welcomed in 2025. Adina guests will have full access to the onsite amenities including Belvedere restaurant and bar, conferencing facilities, pool and gym.
According to TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick, Adina’s continued growth across Australia and beyond reflects the strength of a brand that truly understands modern travellers.
“As we expand our global footprint, we’re seeing increasing demand for apartment style hotels that offer the space, flexibility, and contemporary design that Adina does so well,” Sedgwick said. “With every new opening, whether here at home or in key international cities, Adina anchors our premium offering and showcases the best of Australian hospitality on the world stage.”
At the heart of the Hobart development are owners and developers Richard and Annalisa Doedens, whose hands-on approach to design, in collaboration with TFE, has guided both the architectural expression of the original build and the distinctive character of each hotel within it. With a passion for merging history, texture, and modern craftsmanship, the team has curated an Adina experience that feels authentically Tasmanian, while still unmistakably aligned with the brand’s new direction.
“With Adina Hobart, we wanted to craft a hotel that feels intrinsically connected to Tasmania. As such, the palette, the textures, and the organic forms all draw from the quiet beauty of the eucalypt forests that define so much of the state’s landscape,” Richard said.
“Our design approach also focuses on warmth and comfort, while still delivering the sophistication expected of an Adina. And, by anchoring the interiors in natural materials and rounded, calming shapes, we’ve created a place that feels both grounded and elevated.”
The Hobart property will feature a collection of contemporary studios and one- and two-bedroom apartments (and the ability to interconnect into a three bedder) designed to give guests room to live, work, and unwind — complete with fully equipped kitchens, thoughtful amenities, and the privacy of independently configured spaces.
Created with extended stays and design-savvy travellers in mind, Adina Hobart will cater to a growing demand for flexible accommodation at the premium end of the market.
Hotel General Manager, Jamie Capp, said Hobart was experiencing incredible momentum and that having apartment-style accommodation in the heart of the city gives visitors the flexibility to stay longer, explore more deeply with family, and for business guests to connect more meaningfully with Tasmania.
“Apartment-style stays are increasingly important to the visitor economy because they encourage extended travel and support local operators,” Capp said. “With both Adina and Vibe now in Hobart, we’re offering travellers more choice – whether they’re here for business, culture, or nature.”
“We’re proud to be contributing to Hobart’s growth at such an exciting time for the city.”
TFE Hotels says the arrival of Adina in Tasmania reflects both the brand’s national strength and Hobart’s evolution as one of Australia’s most culturally dynamic cities. The mixed‑use building — now home to two TFE Hotels brands — further cements the site as a new anchor point within the CBD’s ongoing rejuvenation.
Adina Hobart is expected to welcome guests in the back half of this year.
