Trailborn, one of the fastest-growing brands in outdoor hospitality acclaimed for its beautifully designed boutique hotels in extraordinary locations, destination restaurants and bars, and curated experiences & excursions, has announced the grand opening of Trailborn Grand Canyon in Williams, Arizona. This marks the brand’s fifth open hotel and fourth destination following the openings of Trailborn Rocky Mountains and Trailborn Rocky Mountains Outpost outside Rocky Mountain National Park; Trailborn Highlands in North Carolina’s Blue Ridge Mountains; and Trailborn Surf & Sound in the premier coastal surf town of Wrightsville Beach, North Carolina.
Trailborn Grand Canyon brings a fresh perspective to this sought-after national park location – introducing a fully redesigned and renovated hotel on Route 66 with a saloon-style events space, restaurant & bar, and family-friendly activities. The hotel is the first of its kind in a region that attracts millions of visitors from around the world. A long overdue addition to this bucket list destination, Trailborn Grand Canyon is an ideal hotel for families and road-trippers situated on the main strip of Williams, Arizona – a small, historic town lined with vintage diners, retro roadside signs, and western-inspired establishments. Known as the “Gateway to the Grand Canyon,” Williams is home to the Grand Canyon Railway, which offers daily train service to the South Rim of the Grand Canyon, the most popular entry point to the park.
“We are thrilled to bring the Trailborn experience to one of the most spectacular natural wonders in the world on one of the most iconic roads in the country,” said Mike Weiss, Co-founder and Co-CEO of Trailborn and Castle Peak Holdings. “Trailborn Grand Canyon embodies our commitment to creating thoughtful, memorable stays in the country’s most incredible outdoor destinations. Located on Route 66 in Williams, Arizona, our new hotel and restaurant is designed as a desert getaway with nostalgic charm. We look forward to welcoming guests to explore the Grand Canyon and other nearby attractions from this new home base.”
Inspired by the American West, Route 66, and Williams’ spirit, Trailborn Grand Canyon blends historic charm with modern design. Restored elements like the monument sign and saloon-style event space honor the past, while curated art, vintage finds, and playful décor bring a unique Southwestern aesthetic. In collaboration with acclaimed design firm Lake Flato, Trailborn reimagined the property with dynamic spaces for games, live music, dining, and private events. Outdoor features include a pool, hot tub, bocce court, kids’ play area, and firepit. The 96 redesigned King and Queen guest rooms blend Route 66 motor lodge nostalgia with modern comforts, including velvet headboards, leather-stitched lamps, and walk-in showers. Amenities include Grown Alchemist bath products, Tivoli Bluetooth radios, 55” smart TVs, and high-speed WiFi. Designed for groups, tours, and all types of gatherings, Camp Hall serves as the property’s social hub with a capacity of 200, hosting live music, Wild West Bingo, movie nights, and games like darts and shuffleboard. Outdoor spaces offer bocce, corn hole, and a firepit with s’mores kits and an onsite retail market provides local goods, sundries, and an elevated coffee program.
Later this spring, Trailborn Grand Canyon will debut Miss Kitty’s, a vibrant full-service southwest steakhouse, grill, and bar, providing both indoor and outdoor seating. Miss Kitty’s has been a mainstay in the community, and Trailborn and Lake Flato reimagined the space to honor the charm of a bygone era with a fresh, contemporary twist. Featuring rich dark woods, handcrafted tiles, and a palette of desert-inspired hues, the ambiance is enhanced by playful Western touches and illustrations. Upon opening, Miss Kitty’s will offer a range of dining experiences, from light daily breakfast and decadent Sunday brunch to a full dinner and bar service.
“Trailborn Grand Canyon is a celebration of the spirit of the American West, bringing together history, adventure, and community in a truly special location,” said Ben Weinberg, Co-founder and Co-CEO of Castle Peak Holdings and Trailborn. “Working with Lake Flato, we’ve reimagined this property to not only honor the legacy of Williams and Route 66 but to create a welcoming, dynamic space for both visitors and locals alike. We can’t wait for guests to experience the magic of this destination.”
Trailborn Grand Canyon’s thoughtfully curated programming immerses guests in location-specific experiences, from off-site excursions led by local experts – such as guided hikes, stargazing, and helicopter rides– to engaging on-site activities at Camp Hall. A signature across all Trailborn properties, guests receive essentials to enhance their outdoor adventures, including bespoke Field Guides, bicycles for exploring the grounds and nearby town, branded coolers, Nocs binoculars, a custom scavenger hunt board for kids, and a knowledgeable team dedicated to personalizing each stay. At Trailborn Grand Canyon, guests can embark on curated outdoor excursions with local guides, while nearby attractions offer fun for all ages – river rafting, go-karts, ziplines, Canyon Coaster Adventure Park, and Bearizona, a beloved wildlife park. Each winter, the Grand Canyon Railway’s Polar Express brings the holiday spirit to life, whisking passengers from Williams to the enchanting “North Pole,” where Santa and his reindeer await with a special gift for every child.
As part of the brand’s “Keep Extraordinary” initiative and commitment to protecting the country’s most incredible destinations, a portion of proceeds from every room booking made on Trailborn’s website will go to the Grand Canyon Conservancy. Founded in 1932, the organization focuses on preserving and protecting Grand Canyon National Park through trail restoration, educational programs, wildlife protection, and more.
Trailborn Grand Canyon is conveniently located just 2.5 hours from Phoenix, 3 hours from Las Vegas, 1 hour from Sedona, and 30 minutes from Flagstaff, home to Arizona’s tallest mountain.
