IHG debuts Vignette Collection brand in Doha

IHG Hotels & Resorts, has announced the signing of its first Vignette Collection hotel in Doha in partnership with HospitalityVignette Collection for Success H4S Hotels & Residences, one of Al Baladi Holding companies. Set to open by the end of Quarter 1, 2024, Velero Hotel Vignette Collection Doha Lusail is IHG’s fifth Vignette Collection hotel signing in the MEA region, following those in Zimbabwe, Saudi Arabia, UAE and Kuwait. IHG continues to bring brands from its luxury & lifestyle portfolio to the region, offering its guests exceptional design, bespoke service and meaningful experiences.

The Vignette Collection brand gives owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale and luxury and lifestyle expertise.

Located at the heart of Lusail, Qatar’s second largest city, Velero Hotel Vignette Collection Doha Lusail will be part of a mixed-use development featuring an adjacent retail mall, welcoming guests seeking rich and varied experiences. True to the Vignette Collection brand, the hotel will blend exclusivity and grandeur with community and locality — evident in its architectural design and ornamented interiors. With 244 beautifully designed rooms, the hotel boasts a modern façade and structure. Alongside its adorned rooms, guests can enjoy three food-and-beverage outlets spanning various cuisines, and premium wellness facilities including a spa, gym, and swimming pool. Corporate travellers can also take advantage of the hotel’s sizeable meetings and events space catering to a range of professional needs.

Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts, commented: “We are delighted to partner with Al Baladi Group to bring the first Vignette Collection hotel to Doha. The demands of travelers in the Middle East are ever evolving. There is a surge of travelers looking to travel to countries like Qatar to explore dynamic cities like Lusail, which is bustling with marinas, luxury shopping centers, entertainment and more. Guest preferences are now leaning towards one-of-a-kind unforgettable luxury experiences that differ from the conventional stay.
He added: “Recognizing the city’s undeniable potential to emerge as a prominent destination for regional and international travelers, IHG is committed to bolstering the hospitality scene in Doha, further solidifying its reputation as a welcoming and thriving travel hub. The signature Vignette Collection offering, inspired by location, history and architecture, is created for the next generation luxury and lifestyle traveller. Each and every property, including the new signing in Lusail, is distinguished in elegant character and design.”

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Hany Al Sayyadi, CEOAl Baladi Holding, said: “It is an honour to partner with one of the world’s leading hotel companies to bring the Vignette Collection brand to Lusail, Doha. Lusail is the second-largest city in Qatar and is transforming into a smart, technological city, attracting international guests to Doha’s emerging, top-notch hospitality scene. Nestled within a mixed-use development, we are confident that Velero Hotel Vignette Collection Doha Lusail will accelerate local and regional demand for world-class hospitality experiences in the city.”

Popular among GCC travellers and families, the property will be in proximity to Lusail Stadium — the illustrious venue that hosted the 2022 World Cup finals, and where the anticipated Asia World Cup finals are set to take place.

IHG currently operates 108 hotels across 8 brands in the Middle East, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Hotel Indigo, voco and Six Senses.

Tags: Doha, IHG, Vignette Collection brand

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