Small Luxury Hotels launches new brand and unveils 22 new member hotels

Small Luxury Hotels of the World (SLH) is proud to announce the launch of its latest brand campaign, which celebrates theSmall Luxury Hotels individuality and character of its properties. The campaign, entitled ‘Hotels as Characterful as You,’ highlights how each SLH property has its own distinctive personality that reflects the tastes, and aspirations of its guests. 

The social media-driven ‘Hotels as Characterful as You’ campaign was initially launched in March, with a search for unique individuals from SLH’s community of independent-minded guests. After a successful casting call, six faces were chosen and paired with properties from SLH’s 520-strong portfolio. The campaign is now live on various digital platforms, OOH advertising, and Sky VOD.

 Richard Hyde, managing director, Small Luxury Hotels of the world said: “We believe that our properties are not just places to stay, but destinations that reflect the individuality of our guests. As we draw closer to peak holiday season, we’re excited to share this campaign with the world and invite travellers to discover the characterful charm of our hotels.”


SLH has also added 22 hotels to its portfolio since the beginning of the year, which include seven new openings for 2023, and four actively sustainable luxury hotels which have been accepted into the brand’s Considerate Collection.  With these four additions, the Considerate Collection now totals 54 hotels.

  • eHotelier Essentials Banner
  • Duetto Trends Banner

 Exciting New Openings Including Three Spanish Escapes

 Seda Club Hotel (Granada, Spain) from AUD 498 per night

Seda Club Hotel, opened its doors in February 2023, timelessly combining old-world glamour and contemporary luxury. Located in Granada’s historical Plaza de la Trinidad, the hotel’s historical and cultural roots run deep. From the moment you enter, you’re surrounded by rich woods, marble and bronze, offset with opulent textiles inspired by the 15th century silk trade in Granada.

The Lodge Mallorca (Mallorca, Spain) from AUD 519 per night

Opened in May 2023, beyond a field of lavender on a farm of more than 157 hectares of a private and nature reserve, The Lodge Mallorca is located in the heart of the UNESCO protected Sierra de Tramuntana. The adults-only rural escape features 28 suites, space to breathe and, in some cases, private pools or gardens, Natura Bissé massages and locally sourced dining at Singular Restaurant.

 Maribel (Sierra Nevada, Spain) from AUD 373 per night

At one of the most extensive ski areas in southern Europe with direct access to the Maribel and Auila slopes, the sophisticated alpine chalet that opened in November 2022 is designed to provide a home away from home feeling. Duplex suites have warm, welcoming interiors, with Finnish wood, and leather furniture, and there is a Nordic-inspired spa where guests can unwind under the stars.

The Rebello (Porto, Portugalfrom AUD 467 per night

Taking reservations from June 10, 2023 is The Rebello Hotel, a bold new Portuguese conversion of several warehouses on the banks of the River Douro. The magnificent building blends innovation and heritage, housing 107 rooms (half hotel, half standalone residential apartments), two restaurants, a destination spa with indoor and outdoor pools, and a rooftop bar with spectacular views over Porto.

Nobu Hotel Marrakech (Marrakech, Moroccofrom AUD 617 per night

Nobu Hospitality’s debut in Africa in January 2023 brings a Nobu Restaurant and Bar, panoramic Rooftop with 360 city and Atlas Mountain views, and one of the largest Nobu Hotel spas to Marrakech. The all-suite Nobu Hotel Marrakech is moments from the city’s cultural heart, where exotic souks and the vibrant Djemaa el-Fna meets Nobu’s unmistakably modern Japanese minimalism.

Gdas Bali Health and Wellness Resort (Ubud Bali, Indonesiafrom AUD 684 per night

Views of vast rice paddy fields, lush jungle, and Hindu shrines await at Gdas Bali Health and Wellness Resort, a spiritual sanctuary that opened its doors in March 2023. Here, guests will embark on a series of handcrafted wellness programmes designed by certified holistic healers, based on the Balinese Tri Hita Karana concept – a way of life that’s deeply rooted in Hindu traditions.

 The Anam Mui Ne (Mui Ne, Vietnam) from AUD 360 per night

SLH returns to Vietnam with the 127-room Anam Mui Ne, which recently opened in January 2023. Overlooking 1.2 hectares of white sand beaches, the resort’s décor was inspired by the surrounding lush green foliage and old-world Indochine charm, dressed with 250 oil paintings by Vietnamese artists. After taking in the colourful boats and vibrant street markets in Phan Thiet, traditional Vietnamese cuisine and classic street food await on property.

 New to the Considerate Collection – Four more actively sustainable luxury hotels

 Vila Planinka, (Zgornje Jezersko, Slovenia) from AUD 435 per night

Surrounded by centuries-old forests, mountains, and waterways, Vila Planinka is a sustainable retreat in the heart of Slovenia, one of the world’s most sustainable countries. The 22-room hotel is harmoniously designed with natural woods, stone, and textiles and fully embedded with its local Jezersko community and a healing environment. Vila Planinka is committed to sustainability in all aspects of its operation. The hotel commits to zero-waste, sustainable purchasing, supporting the principles of Fairtrade and local sourcing from nearby village farms. In addition, the hotel is locally owned and staffed. The idyllic Jezersko landscape provides a wide variety of possibilities for active leisure or meditation in nature year-round. Guests can hike, bike, swim, fish, or simply relax in the hotel’s spa.

 Wa Ale Resort (Yangon, Myanmar) from AUD 1,128 per night

Comprised of 18 beachside accommodations including two Treetop Villas on a 5,000-acre island, Wa Ale is the ultimate experience in responsible luxury with all stays helping to directly drive and grow conservation and local community initiatives led by the Lampi Foundation. Re-opening on October 15 2023, the retreat will also unveil its new Ayurvedic Jungle Spa: Built with the core ayurvedic principles in mind the two open-air treatment rooms are set in the most spectacular location, overlooking a pristine beach on the Andaman Sea and surrounded by rich jungle habitat.

 Ballymaloe House Hotel (Cork, Ireland) from AUD 604 per night

Dubbed the birthplace of modern Irish cuisine, Ballymaloe House Hotel is a 33-room family-run countryside institution on 300 acres of working farmland, re-wilded land and woodland walks. Just a stone’s throw from the renowned Ballymaloe Cookery School, this secluded getaway is perfect for food lovers – or those looking to simply rest, reconnect with nature, and explore some of Ireland’s most beautiful open spaces.

 Gregans Castle Hotel (Ballyvaughan, Ireland) from AUD 591 per night

Nestled in the heart of the Burren, a UNESCO Global Geopark and the inspiration behind C. S. Lewis and J. R. R. Tolkien’s most famous works, Gregans Castle Hotel features 21 nature-inspired rooms in an eco-conscious, locally owned, 18th century manor house-turned-hotel. While away the afternoon beside the drawing room’s crackling fire, then, when dinner calls, head to the award-winning restaurant for the modern-meets-traditional cuisine created from artisan, in-season ingredients at this Considerate Collection property.

Tags: new brand, Small Luxury Hotels, unveils 22 new member hotels

Media, London, England

Related Articles

Related Courses

You might also like:

  • Cendyn 240 400 2404
  • Duetto Trends
Join over 60,000 industry leaders.

Receive daily leadership insights and stay ahead of the competition.

Leading solution providers: