Today, the Baltimore Peninsula development team, led by MAG Partners and MacFarlane Partners, and Method Co., the nationally-
acclaimed development and design company rooted in hospitality, announced plans for a new design-centric, 81-room ROOST Apartment Hotel, the concept known for bridging the boutique hotel experience with apartment-style living. The new ROOST Apartment Hotel in Baltimore will be located within Baltimore Peninsula at 2400 Terrapin Way, a 235-acre mixed-use waterfront neighborhood. The team, together with its joint venture partners Sagamore Ventures and the Urban Investment Group within Goldman Sachs Asset Management (Goldman Sachs), is scheduled to open ROOST Baltimore Peninsula in Summer 2023.
The multi-million-dollar project, designed by architecture firm Hord Coplan Macht, will feature a mix of furnished studio, one-, two- and three-bedroom apartment hotel units with interiors designed in collaboration between interior design firm Aumen Asner Inc. and Method Studios, Method Co.’s in-house design firm.
Each apartment hotel unit will feature full-size kitchens with modern-day appliances and full-wall windows and balconies to take advantage of the stunning waterfront views. The apartment hotel units, amenity space and lobby feature custom and curated furnishings from designers such as Lawson-Fenning, Gubi, TON, Pedrali, &Tradition, Interior Define, Noguchi, Santa and Cole, Dumais Made, O & G, and Lumas. The furniture curation throughout the space, also designed by Method Studios, draws inspiration from the industrial and maritime heritage of Baltimore as a premier port city. The space is populated with vintage designer pieces, with a color palette of blues and greens accented by blackened steel and rich walnut wood. The property includes a 24-7 concierge, an on-site fitness center with Peloton bikes, and 20,000 square feet of indoor and outdoor resort-like amenity space including an open-air pool lined with cabanas and an outdoor fireplace centered around a full-service hybrid bar and lounge. Additionally, Method Co. will be leasing out 40 apartment units for long-term residents who will also have access to all of the building’s amenities.
“With the addition of ROOST, Baltimore Peninsula is poised to become a vibrant destination for visitors and workforce talent that wouldn’t otherwise have an opportunity to experience the Baltimore Peninsula lifestyle,” said MaryAnne Gilmartin, Founder and CEO of MAG Partners. “ROOST’s high-design and commitment to quality compliments our broader approach as we create a new 24/7 neighborhood.”
“When we brought ROOST to the table a few years ago, we were confident this would all happen in due time,” said Marc Weller, Founding Partner and President of Weller Development Partners. “There is real momentum around this new neighborhood – you are seeing office leases getting signed and now an apartment hotel with ROOST that offers unique flexibility for Baltimore’s dynamic residents and visitors alike.”
“We are thrilled to have the opportunity to open our sixth ROOST location within the incredible city of Baltimore. MAG Partners and MacFarlane Partners are completely transforming the city’s waterfront experience with Baltimore Peninsula, making it an incredibly desirable destination for locals and visitors alike,” said Randall Cook, Co-Founder and CEO of Method Co. “We were drawn to this project by Kevin Plank and his partner’s positive energy, vision and commitment for the area and we look forward to playing a role in bringing that vision to life. At Method Co., it is an exciting moment for us as we explore new dimensions within our ROOST brand. The property’s design is thoughtfully layered with luxury details to create an elevated home-like experience. We’ve also worked to enhance our full-service amenity space. With a relatively low number of units versus the size of our team, we’ll be focused on delivering a high service and personalized experience to our hotel guests and residents alike.”
“We’re excited by the continued momentum and the addition of ROOST further establishes Baltimore Peninsula as the destination for travelers to experience Baltimore’s vibrant, waterfront community,” said Michael Lohr, Managing Director, Goldman Sachs Asset Management. “The development furthers our collective goal of increasing opportunities for residents of the local community by creating new jobs and bringing new economic activity to the area.”
“The momentum of activity at Baltimore Peninsula is a testament to the overall vision that we set out to create from the start,” said Kevin Plank, Principal and CEO of Sagamore Ventures. “ROOST’s unique brand not only brings a high-quality, high design hotel operation to the neighborhood, it bolsters our credentials as a destination to visit and enjoy. It’s a great addition alongside our growing list of office tenants and new residents.”
The ROOST Apartment Hotel will be Baltimore’s first high-design, extended-stay hotel concept, blending the comfort and space of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for today’s travelers away for a few days and long-term guests alike. Considered a pioneer in the high-design apartment hotel movement, Method Co.’s ROOST Apartment Hotel brand is significantly expanding its portfolio with recent openings outside of its home base of Philadelphia, including Cleveland and Tampa with plans to open additional locations in Detroit this Spring and Charleston in 2024.
Method Co. has combined its expertise in design, placemaking and operations to lead the development of the new property, building upon its robust portfolio of successful brands and hotel property launches, including five open locations of the ROOST Apartment Hotel brand, Whyle, Wm. Mulherin’s Sons Restaurant & Hotel, HIROKI, Charleston’s newest luxury boutique hotel, The Pinch, along with its adjacent oyster bar and cocktail lounge, The Quinte, and the recent opening of Wilmington, Delaware’s first, luxury boutique hotel, The Quoin along with its craft cocktail lounge, Simmer Down.
The Baltimore Region is the 20th largest metropolitan population in the United States with more than 2.8 million residents and encompasses more than 2,500 square miles of diverse land. With its premier geographic location, the region provides overnight access to one-third of the U.S. consumer market. For residents, business, or leisure travelers, it’s a short trip from Washington DC, Philadelphia, New York, and Boston. The new ROOST Apartment Hotel will further support Baltimore Peninsula’s ability to accommodate the high volume of travelers, as well as residents moving to the area.
This addition of the ROOST Apartment Hotel follows a string of announcements the development team has recently made, including the start of residential leasing; welcoming CFG Bank as the area’s largest office tenant; renaming of the neighborhood to Baltimore Peninsula; and the launch of a new strategic partnership with Sweeten to bring transparent, data-driven decision making to the construction industry, resulting in increased participation by local minority and women-owned businesses. To date, Baltimore Peninsula has committed more than $132 million in contracts to Baltimore City-certified MBE/WBE firms, exceeding its initial goals with 35 percent participation for MBEs and 13 percent for WBEs.
