Radisson Collection, Radisson Hotel Group’s premium lifestyle brand, is proud to announce a new series of global art collaborations working with local emerging artists to create a curated selection of immersive artwork and creative lifestyle experiences for guests to enjoy as the brand continues to expand its luxury portfolio with key flagship openings in an innovative and creative manner.
The new global art series will see individual artists create new works of art at a selection of Radisson Collection hotels, providing not only an exclusive experience for guests to virtually discover these destinations from a unique angle, but also bring beautiful new artwork to life through a combination of art and avant-garde mediums. Stemming from the design heritage of the first Radisson Collection hotel designed by Arne Jacobsen – Radisson Collection Royal Hotel, Copenhagen – these creative partnerships will continue the artistic thread of the brand into the future. These new collaborations will showcase Radisson Collection hotels from a unique perspective and support the art sector by raising awareness of these artists on a global scale, and tapping into new audiences across the world with their exclusive creations.
The first collaborations will launch in the United Kingdom with two artists who have achieved worldwide recognition and attracted large communities to their social media channels thanks to their highly imaginative work. These artists include the photographer Rich McCor, better known as Paperboyo, and Fei Wang, contemporary artist and Chinese illustrator known under the pseudonym of Mr.Slowboy.
Paperboyo (his Instagram account name) is an English photographer who has turned what once was a hobby into a full-time profession playing with perspective, history, and architecture. His travels have taken him to some of the world’s most stunning locations including New York, Rio de Janeiro, Dubai, and the moais of Easter Island. At The Edwardian Manchester, A Radisson Collection Hotel, McCor was inspired by the landscape, designs, and scenery around him, including the hotel’s mix of modern and Victorian architecture which he brought to life and captured from a new perspective with his signature brand of illustrative photographic art and humor. Go behind the scenes here on YouTube.
“Six years of travelling the globe with my photography has unintentionally provided me with a lot of experience in hotels. As a visual artist, when I step into a lobby I can’t help but notice if a brand has gone the extra mile with their attention to detail, and in Radisson Collection hotels it’s certainly noticeable. To be aligned with Radisson made me want to step up my own game and create something special to celebrate their passion for detail and for noticing the small things other hotel brands don’t.“ says Rich McCor.
Mr.Slowboy is highly respected in the art and fashion worlds for his pencil illustrations having worked with global luxury fashion brands such as Alfred Dunhill, and British heritage brands like Barbour and Fortnum & Mason. Through his creative networks and large community of social media followers, Mr.Slowboy shares his unique vintage and retro style creations with a modern touch. Inspired by The May Fair, A Radisson Collection Hotel, Mayfair London’s strong fashion heritage as the official hotel for London Fashion Week, Mr.Slowboy has created detailed illustrations that depict characters in everyday situations wearing different outfits to fit the occasion, whether a special evening dinner, or relaxing in one of the hotel’s award-winning suites.
“After witnessing and experiencing the awfully strange world without travel for two years, I certainly enjoyed every moment when I was working on the project collaborating with Radisson Collection as I could keep daydreaming those good old days when we were still able to jump on a plane for a city break.” comments Fei Wang.
Following on from the successful collaborations this year, additional partnerships will continue to be revealed into 2022 where artists will visit and share their inspiration from flagship Radisson Collection hotels in the UK, Spain, Belgium, Italy, as well as other key locations across Europe, the Middle East and Asia including the brand’s upcoming openings in destinations like Milan and Seville. The works of art will be showcased across both Radisson Collection’s and the artists’ social media platforms, as well as displayed within the hotels after each artist’s tenure.
The art collection by Paperboyo and Mr.Slowboy will be on display with further details to be revealed on the @radissoncollection Instagram page. A showcase event displaying the original artworks will be scheduled in one of the Radisson Collection destinations for guests and preferred Radisson Rewards members to enjoy a combined collection of all the artworks and explore Radisson Collection through the lens of art.
“We are delighted to launch this new creative offering across our premium luxury lifestyle Radisson Collection hotels. Our discerning guests have a passion for discovering new art and are looking for creative ways to elevate their guest experience and fill their travels with memories worthy of their own art collection. Paperboyo and Mr.Slowboy‘s unique approach to art fits perfectly with our commitment to offering guests exceptional contemporary experiences in some of the world’s most iconic locations. We look forward to launching the next collaborations as we continue to showcase Radisson Collection hotels from new, creative perspectives and support emerging artists across the globe.”says Cristina Serra, Senior Vice President Global Branding & Guest Experience.