Choice Hotels welcomes three new properties - Insights

Choice Hotels welcomes three new properties

New Choice Hotels propertiesLeading international hotel franchise group Choice Hotels Asia-Pac continues to expand its portfolio adding three new properties in Melbourne and Adelaide. Comfort Apartments Royal Gardens is the latest addition to the Melbourne network, situated in the heart of Fitzroy. In North Adelaide, Choice Hotels welcomes Econo Lodge North Adelaide and Comfort Hotel Adelaide Meridien – a dual-branded property.

Formerly a Quest branded property, the Comfort Apartments Royal Gardens is a welcome addition to the inner-Melbourne portfolio. General Manager Anthony Murphy brings a wealth of knowledge in strategic franchising and diverse industry experience. Located centrally in Fitzroy, Comfort Apartments Royal Gardens boasts separate living and dining spaces, with fully equipped kitchens and dining areas to enjoy meals from the comfort of the guest’s own space. The on-site swimming pool, BBQ area, and one, two, three, and four-bedroom apartments with private balconies overlooking the garden or a courtyard make the property ideal for families, large groups, or corporates looking for a home away from home.

Operated by 1834 Hotels, the dual-branded property – Econo Lodge North Adelaide and Comfort Hotel Adelaide Meridien – is a fantastic addition to the North Adelaide portfolio. The new properties further solidify Choice’s relationship with the management company, which also operate the Quality Apartments Adelaide Central, which joined the group earlier in 2021. Econo Lodge North Adelaide and Comfort Hotel Adelaide Meridien comprise one- and two-bedroom apartments with an on-site gym and outdoor pool. The hotel is ideally located within walking distance of North Adelaide’s hospitality district with a diverse range of boutique shops. Trent Fraser, CEO of Choice Hotels Asia-Pac, said: “I’m thrilled to be welcoming such strong additions into our network in Melbourne and Adelaide, especially during a time when we’re firmly focused on supporting our franchisee’s recovery. I commend each of our hoteliers for their perseverance during these challenging times while we continue to navigate and bounce back from rolling lockdowns around the country.”

The three new properties are welcomed into the Choice Hotels Asia-Pac family as the hotel group continues to navigate the challenges of the pandemic across the region and delivers strong performance results with the new financial year in full swing. Choice Hotels Asia-Pac continued to experience strong direct online growth in particular in Q2 of 2021, with direct online reservations increasing 95% compared to the same time in 2019.

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