How can your hospitality business survive the coronavirus? Which hospitality brands will thrive afterwards, and why? Learn how some of them are already stepping up and helping out by showing their altruistic side. How will you show yours? What can you do to help? You might be surprised: you don’t need a massive budget, and it can put you in the right position when things pick up.
Craig Thatcher, branding specialist, creative director, storyteller and film producer talks to Professor Peter Jones, Dean of eHotelier Academy and industry thought leader on some essential lessons that hospitality professionals should draw upon to survive and thrive.
What you’ll discover in this podcast episode:
- Why core values of hospitality are needed now more than ever
- Peter and Craig’s predictions on what changes in consumer behaviour may emerge as a result of COVID-19 and how the hospitality industry can respond
- Hospitality’s key role in market recovery post COVID-19, and what hospitality professionals can do right at this moment
- Why your brand behaviour in this crisis is critical
Recorded April 2020
Craig Thatcher is a branding specialist, creative director, business storyteller and film producer. He is also the author and publisher of ‘Continuous Branding’. For more than thirty years he’s helped ambitious companies build strong brands, lead markets, win awards and thrive. He is a member of the advisory board of the Edge Hotel School and a finalist in the IOD Director of the Year Awards, 2018.
Professor Peter Jones is the Dean of the eHotelier Academy and is recognised as a leading international educator and innovator. He holds a number of directorships and honorary appointments and has undertaken national and international projects for a wide variety of organisations within the hospitality and hospitality education sectors. He was made a Member of the Order of the British Empire for his services to the Hospitality Industry.