Bonafide, the AI Alignment platform helping brands deliver accurate, trusted context across AI systems and agent-driven experiences, today announced the appointment of Tim Sullivan as Chief Growth Officer.
Sullivan will lead Bonafide’s growth strategy across sales, marketing, go-to-market execution, customer expansion, and strategic partnerships as the company enters its next stage of commercial scale.
The appointment comes as AI rapidly becomes a new decision-and-transaction layer between customers and brands. As agentic commerce takes shape, brands will need to ensure that AI systems understand their products, policies, pricing, availability, loyalty programs, and other critical business context accurately and consistently. Bonafide provides the trusted context layer that helps brands participate effectively in this new environment.
“Tim brings a combination of CEO-level leadership, deep go-to-market experience, and a strong understanding of how new technology categories are built,” said Layton Han, CEO of Bonafide. “He has spent his career helping technology companies sharpen their positioning, scale commercial organizations, and turn complex technology into clear customer value. He already knows our business, our team, and the opportunity ahead through his work on our Advisory Board, which makes him uniquely positioned to help us accelerate our next phase of growth.”
Sullivan brings 30 years of technology leadership experience as a CEO, President, CRO, founder, and advisor across SaaS, digital platforms, loyalty, hospitality technology, and AI. He has led companies through transformation, acquisitions, global expansion, and commercial acceleration, with deep operating experience across go-to-market strategy, brand, product marketing, growth, and enterprise sales.
Most recently, Sullivan has advised private equity investors and technology companies on M&A, go-to-market strategy, positioning, and operating performance. He has served on Bonafide’s Advisory Board since 2024, working closely with the company on go-to-market strategy, brand positioning, communications, and fundraising.
Previously, Sullivan served as CEO of Kognitiv, where he led the company through strategic and operational transformation, expanded its portfolio with AI-native applications, and completed its sale to Capillary Technologies. Before Kognitiv, he served as CEO and President of Cendyn, where he led a global organization through significant growth, multiple acquisitions, and platform transformation.
“Having served on Bonafide’s Advisory Board, I’ve had the opportunity to see the company, the technology, and the market opportunity develop firsthand,” said Tim Sullivan, Chief Growth Officer of Bonafide. “Agentic commerce will fundamentally change how consumers discover, evaluate, and transact with brands. Bonafide is building a critical layer in that ecosystem by giving AI systems the trusted context they need to represent businesses accurately and act with greater confidence. I’m excited to move from advisor to operator and help scale the company through this next stage of growth.”
