Domes Resorts, Europe’s fastest-growing lifestyle hospitality ecosystem, has appointed Craig Jeffs as Head of Sales for the UK and Ireland.
The appointment comes as Domes enters its most ambitious year to date. In 2026 alone, the group will open five new properties across Greece, Spain and Portugal, adding significant bed stock to a portfolio that now spans five distinct brands (Domes Reserves, Domes Originals, Domes Noruz, Domes Finds and Aulūs by Domes) covering family resorts, adults-only escapes, legacy luxury hotels, and ultra all-inclusive concepts.
As Domes expands its footprint across Europe, the business continues to evolve its commercial model to support multiple high-growth markets. The appointment ensures dedicated leadership in the UK & Ireland, enabling the brand to build on its strong market position while accelerating further growth.
Craig joins from Kerzner International, where he led the UK and Scandinavia markets to sustained double-digit growth and built the region as a sales leader for a multi-brand/property portfolio (including One&Only and Atlantis brands). He brings more than two decades of experience in luxury travel sales, strategic partnerships, and trade marketing.
Craig will lead the existing UK and Ireland team, focusing on scaling trade partnerships further, elevating the brand’s luxury positioning, and driving revenue growth through tour operators, consortia, luxury agencies, and airline partners.
