Moxy Sydney Airport has appointed Aidee Medina as their new Marketing Manager.
Aidee holds an Honours Degree in Marketing and brings over 10 years’ experience in Australia’s hospitality sector, spanning hotels, lifestyle brands, and integrated marketing campaigns. Her background includes leading brands such as Radisson, Ovolo and TFE Hotels, where she built a reputation for bold ideas, smart strategy, and campaigns that cut through.
In her role at Moxy Sydney Airport, Aidee will lead the hotel’s marketing strategy, driving brand awareness and revenue across digital, social, events and traditional channels. She’ll ensure everything stays unmistakably on brand while tapping into the power of Marriott Bonvoy’s 224+ million members worldwide to amplify reach and engagement.
Working closely with Moxy’s executive team, Aidee will create playful, high-impact campaigns across social media, promotions and brand activations, while collaborating with internal teams and external partners to bring ideas to life.
Commenting on the appointment, General Manager Sid Bhatia said, “Aidee brings an incredible mix of strategic thinking, creativity and deep hospitality experience. Her energy and bold approach to marketing align perfectly with the Moxy brand, and we’re excited to see her take our marketing to the next level as we continue to grow our presence in the Sydney market.”
With her strong experience in CRM, digital marketing, social growth and brand strategy, she is perfectly placed to dial up the Moxy energy, connect with guests in meaningful ways, and continue building a brand that’s fun, fearless, and impossible to ignore.
