Langham Hospitality Group (LHG) has placed audio marketing center stage, naming veteran DJ and events specialist Andrew Grant as its Group Director of Music. The newly created post will see Grant composing a full-spectrum strategy that includes live performances, collaborations, and signature soundscapes, all designed to strengthen LHG’s family of hotel brands and the distinctive guest journeys they foster.
“Music is a key part of our strategy to elevate our brands and create unforgettable experiences for our guests,” Langham Hospitality Group CEO Bob van den Oord said. “Andrew’s unparalleled expertise and visionary approach make him the ideal leader to drive innovative and impactful audio marketing initiatives across our company.”
Part of LHG’s Brands Operations team, Grant will focus on forging strategic partnerships with leading music industry entities, including artists, festivals, and record labels. He will also design and implement music programming across the firm’s global portfolio of properties and devise special events and activations for this year’s 160th anniversary of The Langham Hotels & Resorts, LHG’s luxury and flagship brand. Grant will concurrently oversee music curation at Eaton DC, where he serves as Director of Music and Radio.
With over 25 years of music industry experience, Grant’s career has included roles as diverse as Resident DJ at Ibiza’s iconic DC10 night club, and producer for Valencia-based record label Barraca Music. His extensive background also encompasses music event production and logistics expertise gained through positions at entertainment company Aronis Group and the Okeechobee Music & Arts Festival.
