First Hospitality, a national hotel operating and development company, announces the promotion of Jenna Fishel to chief commercial officer (CCO). In this elevated role, Fishel will lead the company’s overall commercial strategy, ensuring a seamless integration of revenue management, sales, and marketing efforts. Fishel has been with First Hospitality since 2004.
During her 21-year tenure with First Hospitality, Fishel has held numerous positions at the company, starting her career as a front desk agent at a property in Ann Arbor, Michigan. Between 2004 and 2012, she swiftly moved up the ranks to sales coordinator, guest services manager, and ultimately general manager at the age of 23. With a passion for revenue management, she transitioned to regional revenue manager, then corporate director of revenue, ultimately becoming First Hospitality’s first vice president of revenue management in 2017. Most recently, she served as senior vice president of commercial strategy since 2021.
A champion for developing talent and advancing careers within First Hospitality, Fishel helped shepherd the growth of the revenue management department from four individuals to a team of 19 and a marketing team from three to eight. Throughout her career, Jenna has received numerous accolades including two First Hospitality Inner Circle award trips, the First Hospitality President’s Award, and is also a recipient of Marriott’s Revenue Management Global Hall of Fame Award. She currently serves as a member of the AHLA Distribution Community of Interest Board. She is the proud mother of two young children, ages three and six, and resides with her family in the Chicagoland area.
