
B&B Hotels has appointed Jan Grossmann as Chief Operating Officer (COO) for Central and Northern Europe, reporting directly to CEO Arno Schwalie.
In his new role, Jan Grossmann will oversee operational processes, focusing on hotel openings, regional optimisation and talent development through the future launch of the B&B Hotels Academy.
He already has extensive experience in multi-property management and human resources. Prior to this role, he was HR Director for Central and Northern Europe at B&B Hotels, where he played a key role in strengthening the company’s employer brand and advancing its HR strategy.
He also held senior positions at Galeria Karstadt Kaufhof GmbH, where he was both department manager and regional HR director.