Oliver Sedlinger (52) and his agency have been representing HR Group, Europe’s leading multi-brand hotel operator, in the source markets of Greater China since January 1st, 2025. This represents a significant expansion of HR Group´s sales presence in the Greater China region, focusing on B2B sales and business development within the outbound travel market.
As the biggest multi-brand hotel operating company in Europe, and one of the fastest growing global hospitality groups, HR Group will strengthen its international sales structure, particularly in the three travel source markets of Mainland China, Hong Kong, and Taiwan across all business segments.
The priority of this new partnership will be to market the group’s fast growing hotel portfolio. In this capacity, Oliver Sedlinger will be responsible for enhancing HR Group’s market presence and strengthening the sales of its hotel portfolio within a market that is of great importance to the company. Together with his team, he will cooperate and work closely with local tour operators, travel agencies, and other partners.
Oliver Sedlinger has more than 24 years of experience in China, a period which has seen him achieve success in a variety of executive management roles including the German National Tourist Board (GNTB) and successfully representing various international tourism suppliers from different fields. As the owner and CEO of a consulting and marketing agency that specializes in the Chinese outbound travel market, he and his team represent and support international clients in cultivating their business from one of the most important tourism source markets in the world.
