Andy Kauffman has been appointed Chief Commercial Officer, U.S. & Canada. He returns to Marriott International from the National Football League (NFL), where he served as Senior Vice President of Marketing Strategy & Science since 2021.
In his role with the NFL, Andy led transformative marketing strategies that accelerated fan growth and increased live game viewership and digital engagement, while directly overseeing Fan Insights & Personalized Engagement, Marketing Technology & Data Management, and Marketing Activation across the league, partners, and all 32 teams’ marketing channels.
Prior to this, Andy spent 11 years at Marriott in various roles across the Digital and Marketing organizations, most recently as SVP of Marketing Channels & Optimization spearheading the global marketing transformation effort and execution of go-to-market strategies, designed to grow awareness and direct revenue for Marriott Bonvoy and its portfolio of brands.
He was an instrumental leader driving direct revenue growth, performance marketing and digital acquisition, and digital product innovation. Prior to Marriott, Andy held leadership roles at Expedia and Disney focused on growing topline revenue growth, impactful innovation, and customer loyalty.
Andy replaces Julius Robinson, formerly the Chief Sales & Marketing Officer, U.S. & Canada, who has moved into a new role as Chief Operations Officer, U.S. West, Marriott International.
