Today, the Central Romana Corporation announces its appointment of Jason Kycek to Chief Marketing Officer of its Hospitality, Tourism, and Real Estate Division. In this new capacity, Kycek will oversee the corporation’s brand, communication, and marketing strategies, while continuing his role as Senior Vice President of Sales and Marketing at Casa de Campo Resort & Villas.
Since joining Casa de Campo in January 2017, Kycek has led the company to consecutive record-breaking sales years. He has facilitated the company’s growth and overall sales as well as marketing and revenue strategies with a profound commitment to excellence, elevating the guest experience, and securing ongoing profitability for shareholders. Kycek has worked tirelessly to bring new and exciting offerings to the resort such as the new Premier Club & Suites, which sets a new standard for luxury accommodations in the Dominican Republic, the opening of a new state-of-the-art destination spa and wellness center, and the introduction of the annual Casa de Campo Food & Wine Festival, turning La Romana into a culinary hot spot in the Dominican Republic.
Kycek has also expanded the resort’s network of trusted partners in several key areas such as transportation, golf, and apparel:
- In the aviation realm, Kycek created the Casa de Campo private jet program, which provides guests the opportunity to fly private through Wheels Up, Vista Jet/XO, and Sentient Jet. Kycek’s work has also ushered new flights into La Romana Airport by forging alliances with American Airlines. To better serve one of the resort’s key markets in South Florida, Kycek developed a collaboration with Braman Motorcars to offer exclusive perks to their loyalty members and gain guests of the resort specialty access to the luxury dealership. He also facilitated the iconic Sports Illustrated Swimsuit cover featuring Martha Stewart which became the publications most sold edition in history.
- In the golf sector, Kycek has fostered several strategic partnerships to improve awareness and visibility for the resort’s championship golf courses with partners such as Five Iron, Invited Clubs, and Thousand Greens, while also working with tech brands such as EA Sports and Golfzon/Trackman to get Casa de Campo golf courses added to their online programs.
- Kycek has worked to add several new likeminded retail partners to the resort’s shopping options, with recently added brands including Ala von Auersperg and Namoia.
- Kycek has also rounded out the resort’s events and programming offerings, bringing several new events to Casa de Campo such as Oktoberfest, Cigar & Rum Tasting Nights, Farmer’s Markets, and art exhibitions.
Kycek brings over 15 years of executive experience as a global hotelier to this new role. Previously, Kycek served as the Vice President of Sales and Marketing for Occidental Hotels and Resorts, overseeing the U.S. sales and marketing initiatives for the company’s Caribbean, Mexican, and Latin American properties. Kycek spent the majority of his career with KSL Resorts in their La Quinta, CA corporate headquarters working with some of the greatest golf, spa, & historical hotels and resorts in the U.S. Kycek is a native of Wisconsin, where he earned his degree from the University of Wisconsin and his family still resides.
