Samira Khrichfa has been promoted at Novotel Bur Dubai and is now general manager.
Khrichfa embarked on her journey with Novotel Bur Dubai as the director of sales and marketing during the pre-opening phase in March 2019. Since then, she has embraced the challenge of overseeing a cluster of hotels, including two additional properties in the UAE.
With a career spanning back to 2005, Khrichfa’s roots in the hospitality industry trace back to Starwood Hotels & Resorts. Over the years, she has honed her skills, leaving her mark on brands such as Shangri-La and Dusit International, while also spearheading the opening of four hotels in the UAE.
Throughout her professional journey, Khrichfa has consistently demonstrated unparalleled dedication, exceptional leadership, and an unyielding commitment to excellence, her employers say.
In her new role as general manager, Khrichfa will embrace expanded responsibilities, including the oversight of strategic initiatives, the promotion of innovation, and the cultivation of a culture of collaboration and growth.
