Viceroy Hotel Group is pleased to announce the appointment of Mark Keiser as President, Development, a key position that underscores Viceroy’s commitment to expanding its global footprint in luxury hotels and resorts and branded residential projects. Mark, with a distinguished background in luxury and lifestyle hotel and resort development, joins Viceroy Hotel Group following Viceroy being acquired by Principals of Highgate earlier last year.
In his new capacity, Mark will spearhead Viceroy’s thoughtful growth strategy of adding impactful luxury hotels and branded residential projects, with a specific focus on global gateway urban markets and the world’s most desirable resort destinations. His proven track record in the industry positions him well to contribute significantly to the growth and success of Viceroy.
Prior to joining Viceroy, Mark served as President and Chief Development Officer at EOS Hospitality, where he led the efforts to build its third-party management vertical. Before EOS, Mark was the Chief Development Officer at SH Group, where he is credited with the growth of the 1 Hotel, Baccarat Hotel, and Treehouse Hotel brands.
“We are thrilled to welcome Mark to Viceroy Hotel Group as President, Development,” stated Richard Russo, Principal of Viceroy. “Mark’s impressive credentials and accomplishments align with Viceroy’s vision and future plans. We look forward to the significant contributions he will bring to our global expansion strategy.”
“Since acquiring Viceroy, our focus has been on refining the product and brand story, as well as powering Viceroy through its proprietary relationship with Highgate’s operating platform, adding significant distribution capabilities and instilling the benefits of Highgate’s scale and resources,” continued Russo. “In doing so, we are grooming Viceroy to be the global leader in the luxury hotel and branded residential industries.”
Keiser also expressed his enthusiasm about joining Viceroy, saying, “I am honored to take on this new role and lead the portfolio growth of Viceroy. The brand’s commitment to luxury and innovation resonates strongly with me, and I am eager to help lead the next chapter for Viceroy While there are a number of players in the luxury and lifestyle hotel segment, Viceroy, through its affiliation with Highgate is the only company in the industry that has the nimbleness and entrepreneurial spirit of a small company while also being powered by the scale and distribution of a large hospitality ecosystem. The opportunity at Viceroy is to create a leading luxury hotel brand where real estate asset value enhancement is at the core of its DNA.”
Mark Keiser’s appointment is effective immediately, and Viceroy Hotel Group looks forward to achieving new milestones under his leadership.
