Terry Buchholz is a highly driven, successful hospitality industry leader with more than 25 years of experience, including a decade of managing independent and branded properties, overseeing multi-property operations, leading new developments, and creating strategic alliances with key stakeholders. As the General Manager at Nobu Hotel Atlanta, Terry oversees the property’s daily operations, sales and marketing, finance management, and third-party partnerships and facilities. His primary objectives will be to appeal to both the modern, sophisticated leisure and business traveler, while positioning Nobu Hotel Atlanta as the leading destination for corporate and upscale events that complement Atlanta’s local music, film, and social scene.
“I am excited about the growth opportunities that Nobu Hospitality offers on the East Coast. Nobu’s reputation, global brand presence, and unique approach to luxury boutique hotels align with my passion for working with a diverse guest demographic. I aim to continue positioning Nobu Hotel Atlanta as a premier hotel in Buckhead and the surrounding Atlanta area while contributing to the brand’s expansion and evolution.” – Terry Buchholz
Terry recently served as the Regional Vice President of Coury Hospitality, overseeing a portfolio of Autograph Collection properties across the U.S., where he oversaw budgets, strategic planning, and development goals. Prior to that, he spent nearly three years as the Managing Director and Asset Manager at Amrit Ocean Resorts & Residences in Singer Island, FL, a wellness resort with 155 luxury guest rooms, 182 condo residences, and 100,000 square feet of wellness space. In this role, he negotiated management agreements, established partnerships, and supported the startup of wellness hospitality management, food and beverage concepts, wellness clubs, and wellness technology.
“I’m passionate about developing teams, helping individuals find their niche, and guiding them toward their potential. I believe in a team composition of 60% street smarts and 40% book smarts. I focus on enhancing service aptitude, optimizing day-to-day operations, managing workflows, market positioning, and achieving financial performance goals.” – Terry Buchholz