Novotel Sydney Darling Square appoints Sarah Bacic as new Director of Sales and Marketing

Novotel Sydney Darling Square has announced the appointment of Sarah Bacic as Director of Sales and Marketing, to lead theSarah Bacic property’s sales, marketing and reservations teams, helping drive overall success for the business.

In this new role, Sarah will manage both Novotel Sydney Darling Square and its adjoining venue, Pumphouse Sydney, ensuring the effective implementation of innovative digital marketing and communications strategies, directing the teams to achieve optimal business results across all marketing channels. 

Sarah brings with her over 18 years of experience in the hospitality sector, many of which have been spent in sales and marketing roles with Accor, including most recently as Associate Director of Sales at Mercure Sydney and ibis Sydney World Square as well as Director of Sales and Marketing at The Sebel Chatswood and The Sebel Manly Beach. She also has significant experience in the meetings, conferences and events space, having been Director of Sales and Business Events with Accor for a number of years.

“I am beyond excited to be starting this new venture with the Novotel Sydney Darling Square team,” said Sarah. “Having worked at numerous Accor properties over the years, I am excited to help drive awareness of this unique hotel’s offering, from its superior Sydney location, to superior venue offering with Pumphouse Sydney and family-friendly personality.”

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“We are thrilled to welcome Sarah to the Novotel Sydney Darling Square team. With her breadth of experience in the hospitality industry and years spent with Accor, I know she is set to become an integral part of the property and its success,” said Nikki Little, General Manager.

Novotel Sydney Darling Square, located in the heart of Darling Harbour, boasts stunning and recently renovated adjoining venue Pumphouse Sydney, originally built by Sydney & Suburban Hydraulic Power Company back in 1891. The hotel itself is known for its innovative guest offerings like an inclusive Kids Club during the school holidays, and partnerships with local shows and events within the Darling Square precinct. It features a range of contemporary guest rooms featuring flat-screen TVs with access to popular online streaming services, 24-hour room service and Wi-Fi. Onsite leisure facilities include a heated indoor pool and a well-equipped fitness centre. 

Tags: Darling Square, Director of Sales and Marketing, Novotel Sydney


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