Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America’s fastest-growing and one of Canada’s largest hotel brands, is pleased to announce the appointment of Brigitte Diem-Guy as Vice President, Revenue Strategies and Communication.
In her new role, Brigitte will lead Coast Hotels’ Marketing, Communications, Revenue Performance and Sales operations, a new position representing the consolidation of these disciplines into one tightly knit department. This consolidation will allow Mark Hope, Vice President, Development, to lead the exponential growth strategy and advance distribution for Coast Hotels in major gateway cities throughout North America.
“On behalf of everyone at Coast Hotels, we are delighted that Brigitte has taken on this new cohesive role. I know that her revenue generation experience and talent along with a clear vision for the Sales and Marketing departments will prove essential in reaching our growth goals” said Takamasa Machiura, Executive Vice President, Coast Hotels.
Known as an accomplished senior revenue generation leader and advisory board member, Brigitte brings over 28 years of global marketing, communications, sales and brand positioning strategy to her role at Coast Hotels. Her proven success record spanning a broad cross-section of industries from destination marketing, travel and tourism, software and hospitality, includes the role as VP Sales, Marketing & Communication for SilverBirch Hotels & Resorts from 2011 to 2017.
“I’m honoured and excited to join the Coast Hotels team,” said Diem-Guy. “With the unwavering commitment of APA Hotels to the growth of this portfolio of one-of-a-kind properties and an unmatched dedication to guests, the revenue generation team is well-positioned to contribute to the long-term success of the company.”