A talented hospitality professional with more than 16 years of experience in sales, marketing, events and operations at some of Vietnam’s most acclaimed hotels has been named Alma’s director of sales.
Vietnamese national Son Hoang Le’s appointment to the 30-hectare family resort, with 196 pavilions and 384 suites overlooking Long Beach on Vietnam’s Cam Ranh peninsula, comes after he worked at the Caravelle Saigon as the director of room sales.
Before that, he was the director of sales and marketing at Diamond Bay Vung Tau Resort & Spa and the director of sales at Hotel Majestic Saigon.
Son embarked on his hospitality career in early 2005 as a bellman at the Caravelle Saigon, where he spent the next 10 years also working as a receptionist, night supervisor and banquet sales executive, learning about various facets of the hotel business.
He moved to the Hotel Nikko Saigon to become a corporate sales executive, before progressing to the Pullman Hanoi where he became a sales manager and then an acting senior sales manager.
Son holds a Bachelor of Arts, English Linguistics and Literature at the University of Social Sciences and Humanities and also studied electronics at Cao Thang College. Both institutions are based in Ho Chi Minh City.
Describing him as “an excellent negotiator and strategic thinker”, Alma’s managing director Herbert-Laubichler Pichler said Son’s background in operations enriched his leadership abilities among the hotel’s management ranks and, coupled with his rich sales and marketing experience, placed him in great stead to spearhead the resort’s ambitious sales efforts for 2022.
Bold, spacious and emblematic of Vietnam’s maturation as a destination, the independently owned and operated Alma features 14 food and beverage outlets and a cascade of 12 beachfront swimming pools. Other drawing cards include a science museum, 6000 square metre waterpark, 13-treatment room spa, art gallery, cinema, convention centre, amphitheatre, youth centre with virtual reality games, kid’s club, water sports centre, gymnasium and yoga room and an 18-hole putting green.